Walks feel like a battle
Your dog lunges, barks, or freezes the second another dog appears. You scan every corner, cross the street to dodge triggers, and come home wired instead of relaxed. A walk should not feel like this.
For anxious & reactive dogs
Your dog isn't naughty. Just scared. And that's fixable.
Get a step-by-step training plan built around your dog, their triggers, and your daily life. Calmer in weeks, real change over months. Take the free 3-minute quiz to see exactly where to start.
3 min, no account needed, free to take
Founded by Dylan Struik, who tried behaviour therapists and course after course that never moved the needle for his own dog, Luna, until one trainer finally showed him exactly what to do, step by step. DoggoPlan turns that into a $37 plan.
from $37One-time, no subscription
60 daysCalmer or your money back
3 minFree quiz, no account needed
Built around your dog and your homeMethod designed and overseen by our coaches
If you have one of these dogs
Recognize this?
You can't leave the house in peace
The barking, the chewed-up door, the puddle by the mat. You watch your dog panic on the camera and feel sick about it. You've stopped saying yes to things just so you don't have to leave them.
Guests, kids, the doorbell, all of it
Your dog is tense when company comes over, on edge around the kids, set off by the vacuum or fireworks. You're embarrassed, exhausted, and quietly afraid of the day something goes wrong.
And you blame yourself
You've tried YouTube, friends' advice, maybe a class that didn't stick. You wonder if you're failing them. You're not. Your dog is scared, not bad, and a clear plan can change that.
The method behind the plan
Built on the force-free protocols our coaches designed
Every plan starts from the same place: the method behind every plan was developed by certified dog behavior coaches. You answer a short quiz, and we translate your dog's profile into a clear, week-by-week plan they can actually follow.
Designed and overseen by our coaches
The exercises, the order, and the progressions come from protocols our affiliated coaches co-developed. Force-free throughout, no shock collars, no fear, no dominance tricks.
Shaped around your dog
Your quiz answers, their triggers, their history, and your daily routine decide what goes into your plan and what gets left out. No generic checklist.
Reviewed before it reaches you
Every plan is reviewed by one of our coaches before it reaches you, so what lands in your inbox is something they would put their name on.
Our coaches are certified in force-free behavior work and have spent years with anxious and reactive dogs. They designed the protocols your plan is built on, and one of them quality-checks every plan before it is sent.
How it works
From scared to settled in three steps
Take the free quiz
Answer a few quick questions about your dog, their triggers, and your day-to-day. It takes about 3 minutes and tells us exactly what your dog is struggling with.
Get your personal plan
We build a step-by-step plan from your dog's profile and the force-free protocols our coaches designed. Week by week, with simple daily exercises that take 5 to 10 minutes.
Train a few minutes a day
Check off steps in your dashboard and watch your dog relax. Something changes or a new problem pops up? Tell the plan and it adjusts with you.
Our story
I love my dog. I still let her down. Then one trainer showed me what real help looks like.
I got Luna in the middle of a burnout. I would love to say I did everything right, but I didn't. I was deep in my own dip, I barely left the house, and during the puppy months that matter most I hardly did anything with her. That was on me, completely. By the time I came up for air, we were already starting from way behind.
And it showed in everything. I couldn't sit on a terrace with her. I couldn't have anyone over, partly because she couldn't cope with it and partly because, honestly, I could barely cope with it myself. The one thing that was meant to help me through that period, my dog, had quietly become the thing holding me back. When I met my partner it held her back too: no friends round, no spontaneous plans, everything arranged around what Luna could handle.
Read Luna's full storyShow less
So I did what you're told to do. I tried things myself. I had a behaviour therapist come to the house. I did training courses with her. And it just never moved. Plenty of theory, plenty of 'observe her, give her space, manage the situation,' page after page of information. Almost none of it told me what to actually do on a Tuesday night when someone knocked on the door.
What finally turned it around was sending Luna to a dog trainer. Not because he had some secret, but because he was decisive. He showed me exactly what to do, how to practise it myself, and what to switch to if it didn't work. 'Do this now. Too much? Drop back to this. When she can manage that, move on to this.' Suddenly it was a path instead of a pile of advice, and within weeks we were a completely different team.
That is the part that still gets to me. None of it was complicated. It could have been explained that clearly from day one. The therapists weren't wrong, they just weren't decisive, and when you're an overwhelmed owner, decisive is exactly what you need.
DoggoPlan is the thing I wish I'd had at the very start. The same force-free protocols the good trainers use, turned into a clear, step-by-step plan for your specific dog and your real life, for $37 instead of months of expensive trial and error. Not a magic fix. A direction you can actually follow at home, starting today.
Dylan Struik, Founder
The people behind the method
Coaches who designed and oversee the plans
DoggoPlan's method was developed by certified dog behavior coaches, and one of them reviews every plan before it reaches you. These are the coaches behind the force-free protocols your plan is built on.
Bram Visser
Certified canine behavior coach, force-free methods
Works with dogs that lunge and bark on the lead. Bram co-developed the desensitization and counter-conditioning progressions behind the walking plans, and reviews plans for reactive cases.
Tom Hartley
Certified canine behavior consultant, separation-related behavior
Focuses on home-alone anxiety and confidence building. Tom shaped the gradual alone-time protocols in DoggoPlan and checks that each plan's pacing is realistic for the owner's routine.
Joris Mulder
Certified dog trainer, fearful and rescue rehabilitation
Specializes in newly adopted and under-socialized dogs. Joris helped design the early-foundation and trigger-handling steps, keeping every exercise gentle and achievable at home.
Jake Sullivan
Certified professional dog trainer, force-free puppy education
Guides owners through the critical first months. Jake co-developed the puppy socialization and house-training tracks, and reviews puppy plans so each step matches the dog's age and stage.
Sven de Wit
Certified canine behavior coach, resource guarding
Helps dogs that tense up around food, toys or space. Sven built the trade-and-management protocols used in DoggoPlan and reviews plans where guarding shows up around the home.
Marcus Bell
Certified behavior consultant, noise phobia and sound sensitivity
Works with dogs that panic at fireworks, storms and household sounds. Marcus shaped the sound-desensitization progressions and reviews plans so the pacing stays calm and force-free.
Lieke Vermeer
Certified dog trainer, multi-dog and household dynamics
Specializes in homes with more than one dog. Lieke co-developed the routine and management steps that keep multi-dog plans realistic, and reviews them for fairness to every dog.
Sophie Reid
Certified canine behavior coach, force-free / fear-free methods
Focuses on over-aroused dogs and jumping, pulling and door manners. Sophie helped design the calm-settle and impulse-control exercises, and reviews plans to keep them gentle and clear.
Real owners, real dogs
What owners tell us after a few weeks
A few notes from owners after following their plan for a few weeks.
Loki couldn't be alone for ten minutes without howling, the neighbours even complained. The plan built it up minute by minute, exactly around what I'd filled in. Now he stays calm in his bed when I run errands.
Boef ignored me outside and just bounced around the garden. The exercises are short and playful, which works far better with a pup than being strict. He now comes back nine times out of ten when I call.
Saar startled at every sound and barked the whole flat awake. After a few weeks she's noticeably calmer, though the doorbell is still a thing. For 37 euros I didn't expect this. Only downside: I'd have liked a few more videos.
Nova used to lose it at every dog on the street. The plan named her exact triggers from the quiz and gave me short exercises for on the go. After three weeks she can let a dog pass on the other side. Not up close yet, but the panic is gone.
Pixel used to fly at everyone who came in, barking. I'm seventy, so I need something simple, and this was it. Step by step, with clear instructions. My grandchildren dare to visit again.
Our pup Diesel couldn't settle at night and cried in his crate. The coach who reviewed the plan gave a build-up that actually fit his age. Within two weeks he slept through. What a difference for the whole house.
One plan, one price
The same force-free protocols, without the four-figure price tag
A private behaviorist or board-and-train usually runs $400 to $1,400 or more. Your DoggoPlan is built on the same kind of force-free protocols our coaches designed, for a single payment.
- A personalized, week-by-week plan built around your dog and your home
- Short daily exercises, 5 to 10 minutes, drawn from force-free protocols
- A plan dashboard to check off steps and adjust as your dog changes
- Reviewed by one of our coaches before it reaches you
- 60-day calmer-or-refund guarantee, do the work or it's free
Questions, answered
The honest answers, before you start
Will this work for my dog's breed or age?
Yes. Your plan is built from your dog's profile, not a breed checklist. Puppies, seniors, rescues, mixes, we adapt the exercises and the pace to where your dog is right now. Fear is something dogs of any age can unlearn, gently, one rep at a time.
Is this a subscription?
No. It's a single $37 payment for your dog's plan. No subscription, no auto-renewal, no surprise charges. You get lifetime access to your dashboard plus a PDF you can keep.
I've already tried trainers, videos, and gear. Why would this be different?
Because it's decisive. Most advice tells you what's wrong and to "manage it." Your plan tells you exactly what to do today, what to switch to if that's too much, and what comes next, small daily steps drawn from the same force-free protocols good trainers use, shaped around your specific dog.
How much time does it take each day?
Five to ten minutes. The plan is built around the time you told us you have, even if that's just five minutes before breakfast. Short and consistent beats long and occasional, every time.
How fast will I see results?
Many owners notice calmer moments within the first few weeks, with bigger change over a couple of months. There's no magic switch, and anyone promising one isn't being straight with you. A few minutes a day, done consistently, is what adds up.
Is it safe? Is it really force-free?
Completely. No shock collars, no prong collars, no "alpha" or dominance tricks, nothing that scares or hurts your dog. Every exercise is gentle, reward-based, and doable at home. It's training guidance, not veterinary or medical advice, so if your dog seems unwell or in pain, please see your vet.
What if it doesn't work for us?
Do your plan's daily exercises and tick them off in your dashboard. If your dog isn't calmer within 60 days, email us your progress and we'll refund every cent. The only thing you risk is staying stuck.
Your next walk could feel different
Find out what your dog actually needs, free.
The quiz takes about 3 minutes and costs nothing. Get your plan, do the daily exercises, and if your dog isn't calmer within 60 days, show us your progress and you get every cent back. No risk, just a clear first step.
3 min, no account needed, free to take.